It’s important for clients to ask the right questions when choosing a designer. To help, here we answer some of the most frequently asked questions we receive. If there’s anything else you want to know, or for additional explanation, feel free to get in touch.

Frequently asked questions about hiring Procreator


An obviously important question, but one that can’t be answered without specific details about the design project. Every company is different, so it makes sense to tailor a quote to individual needs.

Pricing varies depending upon a large number of factors. Take the size of the company as an example. A small-sized enterprise might have just one person responsible for identity usage, whereas a large multinational might require an exhaustive documentation analyzing the competition, exploring a wide range of strategic variations, and arriving at a set of branding guidelines.

Comparing the design profession to any other is by no means exact, but the, “How much for a logo?” question is kind of like asking an estate agent, “How much for a house?”

The cost includes a significant amount of time, which spans over weeks or months, depending on the complexity of the job. For more details about exactly what happens behind the scenes, read design projects.

Design is not a commodity.

Just as a client chooses a designer, the designer should choose the client. It’s up to the designer to work with those who value the service provided. My satisfied client list is extensive, and you can read some testimonials here.

At the beginning of each contract the designer and client will set some delivery time frames, such as when initial ideas are to be expected, and how long possible revisions may take. As each project is different, we wait until learning about client needs before providing a deadline. Depending upon complexity, identity projects can last from a few weeks in length to upwards of six months.

It’s possible, but not likely. I need to pay close attention to my current clients and their ongoing projects. Taking on too much work at once will adversely affect the outcome.

You can read about the steps involved in our design process.

We will normally send clients a PDF file with logos shown over a number of pages. We display the designs in a variety of formats, such as in 100% black, a softer gray, reversed on a dark background, and possibly using a distinctive colour scheme (although colour is often left until the latter stages, once the idea has been finalised).

Adobe Illustrator (.ai) or Encapsulated PostScript (.eps) are the main filetypes provided. The brandmark will be in vector format, which means it can be scaled to any size necessary without loss of quality. From either of these files, and with the proper software, the client will be able to create any other filetype necessary (.jpg, .png, .gif, etc.). I’m more than happy to help with specific file requests, and will answer questions if clients are in any way unsure.

Providing a style guide is certainly an option, and is dependent upon individual client needs. If only one person is responsible for using the design, a style guide is much less important than if the client is a 500 person strong organisation. Guides are supplied as a PDF file, and can be from a single page in length to upwards of 10 pages. They contain usage instructions, such as colour codes, minimum reproduction size, correct page positioning and isolation areas.

A great deal. Evaluating the competition is a necessary part of the process, and should be expected from any graphic designer. Even though we research client competitors for every project, some clients choose not to have this stage documented and supplied, thus saving money.

Absolutely. Please feel free to contact us between 9am and 5pm from Monday to Friday (except during weekends and holidays).

Yes. We have extensive experience dealing with commercial printers, and am more than happy to offer advice about how clients can save money.

With most design projects, we request a 50% down payment prior to scheduling the work. All details are included in an initial invoice, and the remaining 50% is payable upon completion of the project, prior to supply of final artwork.

Trends show where we’ve been, and can give a glimpse into where we’re going. We don’t, however, create designs based solely upon trends. The brandmarks we create are intended to last the duration of clients’ businesses—not to look trendy.

Procreator reserve the right to showcase designs in my promotional work, but it’s not guaranteed all will be included.

Absolutely. With some details of the project we can refer people to a designer we think is a good fit (for identity projects, web projects or others).