ONE LAST CHANCE TO FAIL
Well if you’re a woman pursuing someone else’s dream. Circa magazine’s take-me-as-I-am-approach write or wrong hits the nail right on the head. So what DO women want? Circa magazine's second edition hit the streets and it reads like one of those after school specials we've all watched! If this publication doesn’t grow legs it’s doomed. Why can’t Circa find it’s footing in Durham?
- Who is the woman of the new millennium?
- Who do you believe her to be?
- Who do you WANT her to be?
- Most importantly….Who does SHE WANT TO BE?
Circa’s second edition is definitely lacking. Let’s face it this horse has come up lame. The creators have to find a new marketing/editorial model to hitch their band wagon to because it seems a little repurposed to me and my criticisms are based on Circa’s disappointing attention to detail. I guess I should tread lightly on the lack of authenticity, charm and wit. Which leads one to wonder where’s the personality, the magic, and the artistry.
This entire magazine looks bleak. I'd love to hear their side of it, if they ever stop blaming each other. It wouldn’t surprise me that on the next cover there is a giant star burst which reads “FREE PRIZE INSIDE” – to entice readers.
I agree that it is lovely to look good and feel good and sometimes retail therapy helps. But women would not try to make themselves happy with all of that….you need to find happiness within. The magazine doesn't interest me….may as well buy ‘Style’ magazine or ‘Cosmo’. – ST
CIRCA Magazine vs. Blogher
Sure Circa magazine's free and yes maybe it's just that the way we read magazines is long overdue for a change. Or maybe the business model is just so fractured the publishing company and the creator of magazines needs to provide a service if it’s going to make money.
Then I happened upon an amazing blog site for women—in the form of the website BLOGHER.com. Wow. Real women. REAL problems. And they don’t involve wrinkles, hormone therapy, or misinterpreted quotes from some of feminisms’ founding, card-carrying members.
Circa magazine has to stop slip screening on “what woman want” and produce something worth reading. Circa’s latest issue is as racey as red polish in summer, white after labour day, and stripper pole dancing for exercise. What could be crazier?
While BLOGHER deals with issues that DO affect the large percentage of women over 35 in North America, like children experimenting with illicit drugs, like the heartbreak of infertility in your prime child-bearing years, like the death of your spouse in the prime of their lives; Circa treats these issues like dirty little secrets. I feel like the cover of the magazine should have a 1950s date on it.
Quarterly supplements like CIRCA magazine should get women out of their homes, out of their comfort zones. Instead, small minds from small towns spout about false issues that not only do not concern women with half a brain; but also, for women dealing with real issues, can be downright insulting.
So in my opinion Circa needs to shed it’s redesigning your interior, unloading the burden that haunts your life or choosing your next bra. Circa magazine's apparent editorial policy and the editors greeting appears that this publication has left the murderer in charge of the crime scene by cover up a preverbal hornets nest within. So this vote for irreverent… strength is double-edged when it comes at any price; editorial loyalty, market segmentation and ultimately behavioral variables to mimic normality.
Circa magazine is a dreary broker of fake it until you make it.
Circa’s obligatory messaging. What’s the lesson? Today’s marketer’s have to give up control, they need to be transparent and share the same values and ethics to promote mass collaboration. Be entertaining! It’s getting more and more difficult to compete with growing broadband culture and print supplements like CIRCA have to adopt Social Commerce in light of their dwindling distribution models.
Circa’s devastatingly simple “Look on the bright side we all get off track; we don’t always say thank you, or pay your bills on time, or wash that sink full of dishes” reeks of falseness.
On BLOGHER some women talk about how they CAN’T pay their bills because their child got sick and the hospital got all the money (U.S. obviously). Women on BLOGHER get off-track after they leave an abusive husband, give birth to a still-born baby, and they aren’t going to the salon weekly to get their finger nails buffed.
Circa please don’t try to impress people if you’re not going to do your best. Role up your sleeves, get those finger nails dirty and celebrate your (limited) victories.
BLOGHER just keeps going, gathering together a community of women who have real (hard won) victories. Who have figured out life is not some sorority they’re pledging. Where is Circa’s sense of self, emotions, pleasure and pain, dreams? Is Circa even relevant anymore?
We all have a story too share, some of us have been able to successfully market our lifes’ journey into a commodity; personal appearances, speaking engagements, lifestyle seminars – or a best seller. Magazines that use the medium for propaganda, selling sisterhood using push marketing has become big business over the past few years.
Women, it’s your life. Your life. It’s important, it’s bigger than ever, and every door is open. Which one do you want to walk through?