Archive for March, 2010

Viral Marketing: New Rules of ‘word-of-mouse’

We will discuss how business owners are ditching conventional media for something that until lately seemed unconventional; Viral Marketing: New Rules of ‘Word-of-Mouse’. Communicating to a small but powerful group of fans first online to enlist their support is a smart way to ensure positive coverage in the mainstream press. The power of the Internet […]

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The Champion Heartache: Official CBC Radio 3 Site Live

The Champion Heartache; After spending years alone attempting to write and record music on his 4 track recorder in his hometown of Oshawa, Matt Holtby decided he’d like to try recording a collection of songs with friend and producer Billy Blasko, a member of hometown favs, The Stables. After a straight year of overnight sessions […]

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Management 101: The ‘Right’ Stuff

The Right stuff: How do sales manager deal with their front line? Does your sales manager have the right stuff? Or do they backslide? Manager’s must realize that they must grow leaders. And grow them fast, before their competition does. They need to keep their sale force and customer’s happy by whatever means necessary.

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Bullpen 101: The Good, the Bad, and the Ugly

I decided to write this blog post because of my dear friend. Bullpen 101: The Good, the Bad, the Ugly will shed some light on the types of sales reps companies keep in there stable and what sets them apart from their peers? My friend is an accomplished sales rep and even through the recession […]

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Vice: Sex sells

This may be a bit risque for the followers viewing my site, but SEX SELLS! ‘Vice’, Procreator’s new blog entry, will include the not so subtle side of sex used in conventional advertising media to sell a product. ‘Vice’ will feature the advertising industries faults, depravities, sins, iniquities, wickedness’ and corruption.

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Newspaper 2.0: The end game

There’s two seconds left on the clock, it’s the third, and last down. We’re on the twenty-something yard line folks. Newspaper 2.0: The end game, will discuss the newspaper industry struggle to keep old readers captivated, enticing new followers who were ‘not born to read’, turn to other online resources – Most surveys predict that […]

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