Archive for Behind the scenes

The Ubiquitous Web: Publish yourself

LESSON TWO So you’re a local business owner. You might have a web site (or at least thought about building one). By now you have a Facebook profile and some of you might even have a Twitter or Linkedin account. But how do you gauge the success of your social media efforts?

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The Ubiquitous Web: Feedback+Sharing=ROI

LESSON ONE I was surfing the web today trying to find information on the municipal elections that are coming up in my local area and I landed at www.durhamregion.com. I came across a story written by a Jillian Follert ‘The Facebook effect: how is social media impacting Durham elections’ and 'Lights, Camera, Action: Oshawa candidates […]

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DURHAM PARENT.COM: Officially NOT your source for Parenting???

So why is Durham Parent coming from the wrong side of the tracks on issues and apparently a little crazy at times?

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Circa Magazine: What DO Women Want?

ONE LAST CHANCE TO FAIL Well if you’re a woman pursuing someone else’s dream. Circa magazine’s take-me-as-I-am-approach write or wrong hits the nail right on the head. So what DO women want? Circa magazine's second edition hit the streets and it reads like one of those after school specials we've all watched! If this publication […]

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CIRCA Magazine: Loyalty at any price

A SECOND GLANCE Circa’s Premier Edition hit the streets and drop locations around Durham Region this past May. Polling all women: did you read it? What do you think? Does it appeal to the femme fatale, the super-mom, the sex kitten, the driven corporate climber in you? Well, after reading some snippets, I too can […]

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Traditional media reluctance to adopt Social marketing: Explained as one of Aesop’s Fables

By now everyone’s heard the phrases “Friend me on Facebook”, “Follow me on Twitter”, “Link to my blog” or “Join my network on Linkedin? No matter your age, gender, or profession, social media is taking over in a huge way. Some might argue, what’s wrong with the world today? It’s gotten to big to find […]

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Redesigning newspapers and magazines: Engage and inform today’s hurried readers.

A few weeks back I was sitting in a barber’s chair getting my hair cut at Play Salon in Whitby, when a copy of Durham Business Times was placed in my lap. As I glanced at the cover I thought to myself, what have they done now? But, you know what I actually don’t mind […]

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Whiteboard: Why is SEO so Important?

Welcome to our Whiteboard session. Our topic of discussion will be on SEO, and why it is so important to be ranked. Search Engine Optimization is crucial if you want to be found on the internet. How do you do this? You should building a matrix by increasing links, write effective content (keyword density), include […]

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Viral Marketing: New Rules of ‘word-of-mouse’

We will discuss how business owners are ditching conventional media for something that until lately seemed unconventional; Viral Marketing: New Rules of ‘Word-of-Mouse’. Communicating to a small but powerful group of fans first online to enlist their support is a smart way to ensure positive coverage in the mainstream press. The power of the Internet […]

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CIRCA Magazine: Local Magazine publishing industry is fierce in Durham

PART TWO OF A FOUR-PART SERIES Competition within the local magazine publishing industry is fierce in Durham and the state of the economy is making the business of publishing extremely difficult, in an environment that comes down to advertising dollars, what new gimmicks are you going to be facing in 2010.

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