Archive for Behind the scenes

Viral Marketing: New Rules of ‘word-of-mouse’

We will discuss how business owners are ditching conventional media for something that until lately seemed unconventional; Viral Marketing: New Rules of ‘Word-of-Mouse’. Communicating to a small but powerful group of fans first online to enlist their support is a smart way to ensure positive coverage in the mainstream press. The power of the Internet […]

Read more

The Champion Heartache: Official CBC Radio 3 Site Live

The Champion Heartache; After spending years alone attempting to write and record music on his 4 track recorder in his hometown of Oshawa, Matt Holtby decided he’d like to try recording a collection of songs with friend and producer Billy Blasko, a member of hometown favs, The Stables. After a straight year of overnight sessions […]

Read more

Management 101: The ‘Right’ Stuff

The Right stuff: How do sales manager deal with their front line? Does your sales manager have the right stuff? Or do they backslide? Manager’s must realize that they must grow leaders. And grow them fast, before their competition does. They need to keep their sale force and customer’s happy by whatever means necessary.

Read more

Bullpen 101: The Good, the Bad, and the Ugly

I decided to write this blog post because of my dear friend. Bullpen 101: The Good, the Bad, the Ugly will shed some light on the types of sales reps companies keep in there stable and what sets them apart from their peers? My friend is an accomplished sales rep and even through the recession […]

Read more

A Snap decision: SNAP Newspaper Group’s growing appeal

The new kid on the block, is gaining momentum. SNAP Newspaper Group’s growing appeal seems like it’s here to stay. Reader’s and advertiser’s don’t need to make another snap decision when it comes to this new community newspaper. The growing popularity towards SNAP is it’s photographically rich, free to consumers; capturing the life and entertainment […]

Read more

Newspapers: An insider’s look at your community
 Newspapers’ subculture

PART ONE OF A FOUR-PART SERIES Your community Newspaper’s subculture may leave you scratching your head, wondering who has your best interest at heart.

Read more

Media Group launches new durhamregion.com website

Durham Region media group veers away from the old and embraces the new. Introducing the new look of your online regional news coverage durhamregion.com. A vast improvement over their previous site.

Read more